The opening sequence is supposed to reveal enigmas to the audience and to create tension. On top of this the opening sequence doesn't have to necessarily link to the film and can therefore be rather linear. The opening sequence can also give a franchise to the film and make it easily recognizable to the audience, which is very handy when it comes to making sequels.
Opening sequences are used to show the most important members of the cast and crew. they are used to showcase the most important people involved in the production of the film, meanwhile the closing credits show an extensive list of everyone who was involved in the film.
Opening sequences are usually shown on a blank background or static image, however this isn't always the case. Many films such as the James Bond sequence use a classic score and theme editing in the background, this is what the series is well renowned for.
Different approaches have different effects as if they are dramatic with a score and some flashing static images they will be seen as very dramatic, however if they use different images it may create a humorous setting which will set the basis for the film.
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